Public Relations Specialist

For the New York or Washington, DC Office of a Top Boutique Litigation Firm
This is a filled position.

Responsibilities include:

• Raise Firm visibility nationally and increase awareness of the Firm and its attorneys through strategic public and media relations in support of the Firm's overall marketing and business development objectives;
• Develop and communicate a national public relations strategy for the Firm and its areas of strategic focus;
• Serve as the Firm's direct day-to-day contact with news media representatives; write and distribute press releases and other media materials; vet media inquires for potential interviews with attorneys;
• Develop relationships among the media and work closely with reporters and editors in national, local and trade media; Create and manage media lists;
• Identify and respond to legal trade, business and other appropriate award nominations, directory listings and other recognition opportunities;
• Assist attorneys in preparing for business development opportunities, including preparing background materials, overseeing production of printed proposals and assisting with formatting and compilation of proposals and presentations.

Qualifications include:

• Bachelor's Degree required, with a focus on Communications, Journalism, English or similar field; 3-5 years of PR account management experience, with excellent background in media relations;
• Excellent oral and written communication skills; ability to interact diplomatically with all levels of personnel;
• Ability to meet deadlines and shifting priorities;
• Strong project management and organizational skills;
• Proactive and positive work style;
• Proficiency in Outlook, Excel, MS Word, PowerPoint as well as other software applications such as Public Relations software and CRM.