Communications & Media Relations Manager
For the New York Office of a Well-Respected Mid-Sized FirmThis is a filled position.
Responsibilities include:
- Develop and implement a PR plan for the Firm, its offices and key practices; maintain relationships with reporters and editors; draft press releases; secure interviews and media mentions; provide media training to attorneys and firm spokespeople as needed
- Work with business development team on media placements in local and national markets and oversee external PR resources;
- Seek out opportunities for attorney profiling in publications; evaluate the usefulness of current blogs relative to the effort and cost involved in maintaining them; and manage communications to the Firm's alumni networks;
- Lead the Firm's planning and execution of an effective social and digital media strategy that supports the Firm's overall communications strategy; develop recommendations for improving the content, appearance, and functionality of the Firm's website;
- Publicize successes within the Firm to foster cross-selling and idea-sharing; assist with Firm Meetings and other management presentations; manage the Firm's internal online newsletter;
- Repurpose advisories and articles to ensure maximum impact of work; prioritize ranking and rating opportunities and assist in submissions; create materials used in lateral recruiting, and other such collateral.
Qualifications include:
- Bachelor's Degree, 5-7 years of experience in marketing, communications, or public relations; experience in a law or professional service firm preferred;
- Excellent written, oral, and inter-personal communication skills;
- Experience writing and editing press releases and announcements; strong knowledge of the press and both online and print media platforms;
- Ability to manage multiple projects at once and operate under tight deadlines; strong attention to detail;
- Able to identify and monitor trends in the legal industry and translate into PR opportunities;
- Ability to cultivate and maintain strong professional relationships with the media and inspire confidence in staff and attorneys at all levels.