Senior Public Relations Specialist

For the New York Office of an International Law Firm
This is a filled position.

Responsibilities include:

• Develop initiatives employing all appropriate media channels, including print, online, broadcast, social media and speaking opportunities to raise the profile of the firm and its lawyers;
• Prospect and pitch stories to the business, legal, trade and daily press;
• Field and vet media inquiries for potential interviews with Ropes & Gray lawyers;
• Write persuasive pitches for various practice and individual attorney awards; draft press releases, external announcements and internal communications;
• Schedule and attend meetings with lawyers throughout firm to obtain updates on significant cases and deals, as well as ascertain trends and developments for visibility purposes;
• Conduct a variety of research, including media outlets, reporters, editors, practice groups and industries, and peer law firms.

Qualifications include:

• Must have Corporate Transactional/Deals experience;
• Bachelor's Degree with 4-6 years experience in journalism, PR agency or professional services experience;
• Demonstrated ability to write effective press releases, pitches and media summaries; experience prospecting for and pitching potential stories;
• Prior experience working with various forms of media, including print, electronic and social media;
• Knowledge of various media platforms in which attorneys can obtain visibility, including electronic media;
• Ability to develop relationships among the media and work closely with reporters and editors.