Digital Marketing Coordinator

For the New York Office of an International Law Firm
This is a filled position.

Responsibilities include:

• Manage and maintain the Firm's digital platforms, including the Firm's website, social media accounts, and other marketing materials;
• Track and analyze ongoing marketing programs; evaluate return on investment of programs for key clients and apply learnings to future programs and activity;
• Manage the Firm's most frequent digital communications, including Client Alerts, from submission to distribution and generate analytical reports;
• Contribute to the Firm's social media strategy and management, including finding ways to increase engagement, suggesting new channels and platforms, and ensuring that content is distributed on the correct platforms;
• Design and implement communications tactics based on the analysis of communications metrics, providing clients with content based on their behavior;
• Encourage adoption of social media as a marketing channel by the lawyers, and training to support its use; manage campaigns and report analytics for the Firm's paid social media advertising.

Qualifications include:

• Bachelor's degree; 2+ years of experience working in digital marketing;
• Experience coordinating and creating content for corporate intranets and websites;
• Advanced knowledge of HTML and other website technologies;
• Experience with marketing automation tools, particularly Eloqua by Oracle;
• Experience with managing social media, including LinkedIn, Twitter, and Facebook;
• Expert-level proficiency in MS Office Suite and Adobe PDF Creator.