Marketing Events Manager
For the New York Office of a Prestigious Law FirmThis is a filled position.
Responsibilities include:
- Manage the overall strategic planning and implementation of marketing and client events, including seminars, sponsored conferences, tradeshows, attorney speaking engagements, industry memberships, client entertainment and the Firm's alumni program;
- Work closely with attorneys and the marketing team to develop, implement and improve upon existing Firm conferences, speaking engagements, sponsorships and Firm entertainment;
- Conduct post-event analysis, including determining ROI;
- Continuously improve upon best practices and processes and implementation of systems to improve upon the overall effectiveness and efficiency of marketing and client events;
- Supervise and manage various staff members involved in the execution of programs and events, as well as personnel at external venues and consultants hired to assist in events;
- Work closely with the Director and Managers to ensure events are maximized for business development and PR purposes.
Qualifications include:
- Bachelor's degree in Marketing or a related field; 7+ years of experience in events or marketing, preferably in a law or professional firm environment or for an events management firm that caters to professional events;
- Excellent organizational and communication skills;
- Experience developing a wide range of client events, including educational, entertainment and sponsored events;
- Experience with CRM systems and marketing technologies preferred;
- Strong project management skills, with ability to inspire Partners' confidence and achieve results;
- Must be highly professional and dedicated, possess the ability to work independently as well as part of a team, and thrive in a fast-paced, client service environment.