- The Bottom Line
Authored by Wisnik's Jennifer Johnson: From building client teams to utilizing competitive intelligence, law firms are evolving their marketing approaches to do better business. November/December 2008 issue, Association of Legal Administrators (ALA), "Legal Management" Magazine - How To Keep Your Job In A Downturn
Wisnik's Jennifer Johnson is quoted in the Law 360 article on how to increase job safety in the current economy. The article discusses the effects the current economy has on the job market, offers insight into what you should know and delivers tactics that will keep your job safe. Reprinted with permission of Portfolio Media Inc., Law 360, New York, July 25, 2008. - Legal Marketing: The LMA Strikes Back
Wisnik's Jennifer Johnson, President of the Board of Directors of the Metro New York Chapter of the Legal Marketing Association, responds to the recent forecast of the death of her industry and alleged lack of leadership in the LMA as described in the March 6, 2008 edition of The NY Lawyer titled Law Firm Marketing: R.I.P.? - Looking at Law Firm Marketing Departments in 2007
This article discusses some of the new trends in law firm marketing including structural shifts in departments that are yeilding new job functions. Reprinted with permission of American Lawyer Media Newsletters, Marketing the Law Firm, August 2007. - Employer Brand: The Most Important Brand of All
We are pleased to have a strategic Alliance with Seldon Gill, an Australian based professional services recruiting firm. In this article, Graham Seldon, Director of Seldon Gill, addresses ways in which a firm can enhance it's employer brand in order to attract the best candidates. Reprinted with permission of American Lawyer Media Newsletters, Marketing the Law Firm, June 2007. - The Hunt for Marketing Talent
In this extremely tight market, firms and candidates must carefully position themselves to find the best fit. In this article, we explore strategies and options firms must consider while searching for talent, as well as positioning tactics that candidates can take to attract their targeted firms. Reprinted with permission of American Lawyer Media Newsletters, Marketing the Law Firm, April 2007. - Making the 'Right' Next Move or Hire
When making a job change or a new hire, expectations between firms and candidates should be set from the beginning. In this article, we explore what firms and candidates are looking for in Marketing Director positions. Reprinted with permission of American Lawyer Media Newsletters, Marketing the Law Firm, February 2007. - Musical chairs for firms’ public faces
Wisnik's Jennifer Johnson shares her knowledge on the roles of legal marketing departments' upper management and their tactics for success with ALM's "The Recorder". Reprinted with permission of "The Recorder", December 2006. - New Jobs for New Times
Author Steven A. Meyerowitz quotes Wisnik's Jennifer Johnson in this article regarding growth in law firm support staff and the trend towards more professional organizational hierarchies. Reprinted from The Pennsylvania Lawyer, July/August 2006 with the author's permission. - Thinking of Breaking in to Legal Marketing? Read this!
Having interviewed nearly 1000 candidates in the past two years and analyzed which of those had the greatest response from law firms, we have gathered some theories which may be helpful to someone who is looking to pursue a career in law firm marketing. - New Legal Marketing Professionals: Tips for Success
Congratulations! You're hired. You have successfully secured a job in law firm marketing. You may now find yourself asking: What does it take to be successful in this field? - Networking for Women Lawyers
Over the past few years, we have seen a rise in the number of law firms requesting us to present networking programs that are geared specifically toward women. What has sparked this commitment to teaching women how to build and expand their networks? Reprinted from Strategies: The Journal of Legal Marketing. Permission granted by Legal Marketing Association. Glenview,IL. - Structuring and Leading a Marketing Department
Reprinted from Strategies: The Journal of Legal Marketing, May-June, 2005. Permission granted by Legal Marketing Association. Glenview,IL. - The 'Best Of' Women in Law Programs
Reprinted with permission of American Lawyer Media Law Journal Newsletters, Marketing The Law Firm, July/August 2004. - From the Front Line - Perspectives on Leadership
How would you describe your leadership style? Did you have leadership role models? What do law firms expect of their marketing leadership? Six leaders in law firm marketing shared with us their responses to those questions. We hope their thoughts on leadership will help you improve your leadership skills.
Reprinted from Strategies: The Journal of Legal Marketing, April, 2005. Permission granted by Legal Marketing Association. Glenview,IL. - The 'Best of' Law Firm Leaders in Marketing
Reprinted with permission of American Lawyer Media Law Journal Newsletters, Marketing The Law Firm, November 2004. - How to Get Your Attorneys to Build Client Relationships
Most attorneys are much more comfortable spending time mastering legal knowledge and acquiring legal skills than they are developing and nurturing professional relationships. An understanding Marketing Director can make this transition into Networking a positive experience. - 10 Do's & Dont's for Interview Success
"10 Do's & Dont's for Interview Success" and "Real Examples of What Lost a Candidate "THE" Job".
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