Digital Marketing Specialist

For the New York Office of a Global Law Firm

Responsibilities include:

  • Work with the Digital Manager to help steer the roadmap for development and change to the Firm;
  • Educate and support the US network of attorneys and staff on digital marketing best practices;
  • Working in conjunction with the Digital Manager and MarTech Lead, support the development and effective deployment of an insights measurement framework;
  • Build strong relationships with key stakeholders across the MBD team as well as with the lawyers in the US practice and industry teams to build your reputation as a local subject matter expert;
  • Support the optimization of digital content across the Firm, incorporating a mix of both on-page and off-page SEO to maximize the performance and reach of content;
  • Manage the post-production process for video content, coordinating the hosting, development and distribution of interactive video content.

Qualifications include:

  • 3+ years of experience in a law firm; bachelor’s degree required;
  • Strong organizational and project management skills;
  • Ability to pay close attention to detail;
  • Experience with SEO, paid search, social media channels, email marketing platforms and the integration of these tools and functions;
  • Strong understanding of HTML and CSS;
  • Experience using analytics tools, e.g. Google Analytics and Google Tag Manager.

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