Digital Marketing Specialist

For the New York Office of a Global Law Firm
This is a filled position.

Responsibilities include:

• Work with the Digital Manager to help steer the roadmap for development and change to the Firm;
• Educate and support the US network of attorneys and staff on digital marketing best practices;
• Working in conjunction with the Digital Manager and MarTech Lead, support the development and effective deployment of an insights measurement framework;
• Build strong relationships with key stakeholders across the MBD team as well as with the lawyers in the US practice and industry teams to build your reputation as a local subject matter expert;
• Support the optimization of digital content across the Firm, incorporating a mix of both on-page and off-page SEO to maximize the performance and reach of content;
• Manage the post-production process for video content, coordinating the hosting, development and distribution of interactive video content.

Qualifications include:

• 3+ years of experience in a law firm; bachelor’s degree required;
• Strong organizational and project management skills;
• Ability to pay close attention to detail;
• Experience with SEO, paid search, social media channels, email marketing platforms and the integration of these tools and functions;
• Strong understanding of HTML and CSS;
• Experience using analytics tools, e.g. Google Analytics and Google Tag Manager.