Social Media and Content Specialist

For the New York Office of a Financial Services Law Firm
This is a filled position.

Responsibilities include:

• Day-to-day oversight of the firm’s social media presence, including designing and maintaining visuals and content and an emphasis on Twitter, LinkedIn, YouTube, blogs and other new platforms;
• Manage the firm’s website, including daily website and intranet posts; Advise on improvements;
• Produce data analytics reports; Manage an active video program and help grow the podcast programs;
• Support key business development initiatives through the development of social media strategies;
• Evaluate firm, practice group and industry-related website and social media content produced by competitor firms to inform recommendations;
• Help identify additional content needs in coordination with the business development and communications groups.

Qualifications include:

• 2+ years of experience in PR or marketing;
• Experience with online, paid, digital campaigns and web analytics tools;
• Proficiency in Adobe Creative Cloud and experience with video and podcast creation and posting;
• Strong writing, editing, proofreading and time management skills;
• Deep knowledge of social media platforms including LinkedIn, Twitter, YouTube, Facebook, etc;
• Familiarity with state bar advertising rules and spam laws is a plus.