Digital Communications Manager
For the New York Office of an International Law FirmThis is a filled position.
Responsibilities include:
- Implement the Firm's digital strategy, and build and maintain a social media presence; stay abreast of emerging technologies/ best practices to keep the Firm at the forefront of developments in digital marketing;
- Manage and enhance the external website with content that showcases the Firm's expertise; regularly review internal policies and guidelines to ensure compliance with regulation;
- Develop and maintain online content guidelines and content governance structure for various digital channels; manage the content on all social media channels;
- Provide editorial support to internal teams; write, edit and re-purpose content; ensure all content and tools are optimized for search and that it adheres to the Firm's visual identity;
- Plan and execute all digital campaigns and activities; ensure effective integration of digital channels into marketing campaign design, including advice on best use of social media and online tools;
- Provide advice to internal teams on digital marketing and tools; lead digital training worldwide; measure and report performance of all content marketing campaigns and use analytics to monitor success of overall activity.
Qualifications include:
- Bachelor's Degee; 5+ years of experience in digital communications, including demonstrated success in developing and managing digital campaigns;
- Ability to proactively identify digital communications opportunities in collaboration with marketing and BD teams worldwide; strong grasp of SEO techniques and best practice;
- Excellent writing, editing, and communications skills with confidence and ability to interact with Partners, senior lawyers, and staff at all levels;
- Strong organizational skills and ability to handle multiple tasks and meet deadlines; proven project management skills; experience with changing priorities in a fast-paces environment;
- Experience working in an international business, ideally with a mix of in-house and digital agency experience.