Marketing Technology Specialist

For the Los Angeles or San Francisco Office of a Well-Respected Law Firm
This is a filled position.

Responsibilities include:

• Work BD managers to develop and measure key performance indicators, ensuring email campaigns are correctly launched, consistent with firm's brand, delivered on time, accurately tracked, and continually improved upon;
• Lead the ongoing evolution of the company's skills and infrastructure surrounding email marketing best practices; provide subject matter expertise on email marketing operations, best practices and regulation, including CAN-SPAM and online privacy;
• Implement email campaigns with Eloqua: blueprint campaigns, test email deliverability, execute email campaigns; measure and report on email campaign results and compare against baselines and benchmarks;
• Oversee all aspects of the firm's website, including maintenance, updates, proofing and development of content; work with vendors on upgrades and redesigns, stay abreast of industry trends and competitors' sites to identify areas for improvement;
• Manage data changes and updates in CMS, create targeted contact lists, provide support and training in the use of the CRM system, design reports to track and analyze data;
• Implement and maintain social and new media initiatives; analyze different social and new media platforms for use in firm's marketing strategy; generate reports on the effectiveness of social media efforts.

Qualifications include:

• Bachelor's degree, ideally in Computer Science, Marketing, Business, or Technical Communications; 5+ years of hands-on management experience of technology tools and staff;
• Strong technical skills in website management, SEO, analytics, social media, and e-marketing programs (Eloqua); Ideally experience with: Ektron, InterAction, Salesforce.com, SharePoint, HTML, XML, Javascript, Flash, Wordpress, Dreamweaver;
• Expert in email best practices, including contact strategies, design, A/B testing, deliverability issues/troubleshooting, segmentation, and analytics/performance management; familiarity with spam blockers and regulations, email campaign procedures;
• Exceptional ability to gather and analyze large amounts of research information, and then synthesize into concise and meaningful actionable reports and recommendations;
• Strong organizational skills and time management skills, with high attention to detail and ability to manage multiple priorities; work well and collaboratively with attorneys and staff at all levels, but able to move projects forward;
• Strong understanding of B2B relationship management and communications, as well as marketing and BD strategies in a professional services environment.