Web & Digital Senior Specialist

For the New York, Boston or Philadelphia Office of a Global Law Firm
This is a filled position.

Responsibilities include:

• Take ownership of the operation of website and email marketing platforms, liaising with users as necessary to correct and detect issues;
• Create reports on website health and issues logs, detailing bugs and fixes for the Senior Digital Marketing Manager; provide regular updates on the functioning of digital channels and planned enhancements;
• Conduct trainings on content management systems for BD/marketing colleagues firm-wide and serve as a resource for those users, providing troubleshooting and general guidance; develop new training materials and oversee library of digital resources;
• Report on digital trends and analyzes statistics in order to see strategic initiatives and improvements; recommend new features and functionality based on observation, input from colleagues and trends in the digital space;
• Create project plans for improvements to web and email platforms, working with input from developers and others;
• Use Google Analytics and other tools to compile statistics on usage and prepare reports for various audiences.

Qualifications include:

• 6+ years of experience managing a website and proven success in digital marketing; law firm experience a plus;
• Technically savvy and skilled; has an aptitude for and curiosity of all things digital and can quickly master new technology;
• Proficient in HTML; coding background is helpful;
• Ability to understand user and developer requirements, including technical aspects of SEO;
• Advanced understanding of analytics, Google Analytics in particular;
• Client-service oriented with the ability to work with a wide range of personalities.