Senior Marketing Coordinator

For the Philadelphia Office of a Very Successful Philadelphia Boutique
This is a filled position.

Responsibilities include:

• Work with the Marketing Director and Firm Leadership to develop and implement marketing plans and BD initiatives;
• Implement marketing strategies including social media, website, blog posts, events, and lawyer conferences; assist in the development of client content;
• Drive the firm’s PR activities, working both independently and in connection with the firm’s PR agency;
• Plan, execute and monitor marketing campaigns including paid search, television, email, and direct mail; organize and prepare all events including Bar Association and speaking events;
• Monitor competitive intelligence and research emerging opportunities for the firm’s attorneys;
• Promote firm lawyers through speaking engagements, leadership opportunities and CLE involvement with the conferences and associations.

Qualifications include:

• 3+ years of progressive marketing or business development experience; law firm experience is preferred;
• Proven experience developing and implementing strategies that impact new business;
• Strong project management skills and exceptional attention to detail;
• Excellent decision-making and analytical skills with a focus on efficiency and leveraging internal and external resources;
• Ability to balance competing needs and prioritize tasks in a fast-paced environment;
• Proficiency with Microsoft products, Adobe and working knowledge of Google Analytics and CRM.