Senior Manager, Public Relations

For the New York Office of a Global Law Firm

Responsibilities include:

  • Work with the global director of communications to create media strategies that reflect the firm’s brand and market positioning;
  • Actively generate story ideas and pitch to legal, business and trade press; Investigate story angles to improve newsworthiness of firm developments;
  • Identify visibility opportunities for attorneys and firm; Drive the quantity and quality of media coverage;
  • Communicate issues and topics to the media that attorneys can be resources on; Coordinate interviews and meetings with reporters;
  • Write press release, pitch letters and other publicity copy; Advise lawyers and other personnel on press response techniques;
  • Monitor advertising calendars of relevant publications and communicate/recommend opportunities.

Qualifications include:

  • 15+ years of relevant business experience; Journalism experience is preferred;
  • Highly adept at taking strategic plans and translating them into action plans;
  • Ability to build trusted relationships with internal and external stakeholders;
  • Excellent writing and oral communication skills; Proactive problem-solver;
  • Ability to deal with complex legal or financial subject matters;
  • Professional and collaborative work style.


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