Senior Public Relations Manager

For the NY, DC, LA, SF, Atlanta or Chicago Office of a National Law Firm

Responsibilities include:

• Align with the firm leadership to create the PR strategy of the firm, department, practice group, and office levels;
• Manage all outside PR partners to encourage proactive networking with attorneys; ensure increased ROI on partnerships, promote tier-1 media placements, and strategic placement of thought leadership;
• Manage and help build an internal communications team, including social, to elevate the communications standards at the firm;
• Write and edit press releases and briefs including new hire announcements, firm announcements, rankings and award announcements, deal briefs and white papers;
• Identify opportunities and coordinate regular pitches to the media in the firm’s major local markets and at the national level, seeking high-level placements in print, broadcast and online media;
• Provide one-on-one or team media training to internal clients, particularly partners and department team leaders, in advance of media interviews or campaigns.

Qualifications include:

• Bachelor's degree in Communication, English, Journalism, Public Relations or related field
• A minimum of 10 years of public relations experience (private or agency); law Firm Experience (Am Law preferred)
• Previous experience in a managerial role;
• Exceptional business acumen and professionalism, a strong ability to identify and understand marketplace trends;
• Strong writing and editing skills are required; attention to detail and the ability to complete important content-related tasks on short notice;
• Must be familiar with external communications channels used by organizations with large employee audiences, including expert experience with email, intranet, website, and social media platforms; Experience with media tracking systems (Meltwater, Trendkite

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