Digital Marketing Specialist

For the NYC Office of International Law Firm

Responsibilities include:

  • Maximize digital engagement, drive and report demand, and help manage and support digital marketing technology procurement;
  • Design and help implement Digital Marketing’s go-to-market strategies, including for the Firm’s website, social media platforms, and email initiatives;
  • Manage the Firm’s most frequent digital communications, Client Alerts, from submission to distribution and analytics reporting;
  • Track and analyze ongoing marketing programs; evaluate return on investment of programs for key clients and apply learnings to future programs and activity;
  • Execute digital campaigns using marketing automation tools;
  • Manage and maintain the Firm’s digital platforms; including the Firm’s website, social media accounts, and other marketing materials.

Qualifications include:

  • 5+ years of experience working in a corporate communications/professional services/digital marketing environment;
  • At least 5 years of experience coordinating and creating content for corporate intranets and websites;
  • Excellent verbal and written communication skills, including proficiency in English language punctuation, spelling, and grammar;
  • Advanced knowledge of corporate communications and marketing resources, principles, procedures, and concepts;
  • Experience with managing social media, including LinkedIn, Twitter, and Facebook and paid campaigns;
  • Expert-level proficiency in Adobe PDF Creator and MS Office Suite, specifically Word, Outlook, and Excel.
Salary: $82-104k

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