Wisnik Career Enterprises

For the New York Office of a Boutique Law Firm

Responsibilities include:

Develop and implement marketing strategies and BD initiatives to drive revenue, client acquisition, and retention; assess and modernize the firm’s BD & marketing structure to align with growth priorities;
Partner with firm leadership and practice chairs to support practice and industry initiatives; advise attorneys on pursuit strategies, relationship-building, and positioning;
Oversee competitive intelligence analysis and monitor the competitive landscape to identify business opportunities; analyze client and market data to uncover trends and new revenue opportunities;
Serve as a key contributor to the firm’s strategic planning and growth agenda, including market expansion and client segmentation; work closely with executives and partners to anticipate industry trends and inform firm-wide growth strategy;
Oversee brand positioning and ensure messaging aligns with business development goals;
Lead and mentor a high-performing team of 8 across business development, marketing, and communications; foster a culture of collaboration, accountability, innovation, and continuous learning.

Qualifications include:

15+ years of marketing and business development leadership in a law firm or professional services environment, with proven success driving revenue-focused initiatives and measurable client development programs;
Expertise in managing and mentoring multidisciplinary teams, as well as overseeing medium-sized departments and external vendors;
Skilled in evaluating and implementing business development infrastructure, including workflows, technology platforms (CRM, analytics, proposal tools), and process improvements;
Experience advising and coaching partners on effective business development strategies, along with building and executing content marketing campaigns;
Strategic thinker with strong analytical ability, commercial instincts, and outstanding communication and leadership skills to influence at all organizational levels;
Deep understanding of marketing and business development technologies and trends, with the ability to leverage data-driven insights for growth and competitive advantage.