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This article discusses some of the new trends in law firm marketing including structural shifts in departments that are yielding new job functions. Reprinted with permission of the American Lawyer Media Newsletters, Marketing the Law Firm, August 2007.
When making a job change or a new hire, expectations between firms and candidates should be set from the beginning. In this article, we explore what firms and candidates are looking for in Marketing Director positions. Reprinted with permission of American Lawyer Media Newsletters, Marketing the Law Firm, February 2007.
"10 Do's & Dont's for Interview Success" and "Real Examples of What Lost a Candidate "THE" Job".
Over the past few years, we have seen a rise in the number of law firms requesting us to present networking programs that are geared specifically toward women. What has sparked this commitment to teaching women how to build and expand their networks? Reprinted from Strategies: The Journal of Legal Marketing. Permission granted by Legal Marketing Association. Glenview,IL.
Reprinted from Strategies: The Journal of Legal Marketing, May-June, 2005. Permission granted by Legal Marketing Association. Glenview,IL.
How would you describe your leadership style? Did you have leadership role models? What do law firms expect of their marketing leadership? Six leaders in law firm marketing shared with us their responses to those questions. We hope their thoughts on leadership will help you improve your leadership skills. Reprinted from Strategies: The Journal of Legal Marketing, April, 2005. Permission granted by Legal Marketing Association. Glenview,IL.
Reprinted with permission of American Lawyer Media Law Journal Newsletters, Marketing The Law Firm, July/August 2004.
Most attorneys are much more comfortable spending time mastering legal knowledge and acquiring legal skills than they are developing and nurturing professional relationships. An understanding Marketing Director can make this transition into Networking a positive experience.