- Q&A With…
The Chief Marketing Officer at White & Case shares his insights on knowledge management, business development and some differences between how US and UK firms approach BD.
Benjamin J. Greenzweig is the Managing Director of American Conference Institute, a global provider of conferences, seminars, trade shows and training courses. Serving as the company’s key executive responsible for driving growth, Ben has been a valued LMA member since 2007. Ben and ACI work with numerous law firms and have produced the 2010 and 2011 LMA Annual Conferences and have started work on the 2012 iteration.
Interview with Jennifer Manton February 2011 Tell us a little about your career in legal marketing. As Loeb & Loeb’s Chief Marketing Officer, Jennifer Manton leads the firm’s marketing and business development initiatives. In 2010, Ms Manton expanded upon the marketing and business development function to include practice management and professional development allowing for greater … Continued
Interview with Eva Wisnik January 2011 How did you begin you career in law firms? I started as a temp legal recruiting assistant at Paul, Weiss in 1987. While there, I fell in love with recruiting. When the temp position ended, I got another job working at Lehman Brothers in their MBA hiring division, but … Continued